Tuam Tshoj Kev Lag Luam Cov Khoom Siv Hluav Taws Xob Hauv Tsev thiab Cov Menyuam Yaus hauv 2025: Kev Nyab Xeeb, Kev Noj Qab Haus Huv, Thiab Kev Yooj Yim - Pib Tshiab
Cov khoom siv hauv tsev niam thiab menyuam mos tau hloov los ntawm "kev ua haujlwm" mus rau "tus neeg siv- tus phooj ywg", hloov zuj zus los ntawm "general- lub hom phiaj" mus rau "cov khoom tshwj xeeb". Los ntawm 2019 txog 2023, Tuam Tshoj cov khoom siv hauv tsev niam thiab menyuam mos tau nthuav tawm los ntawm 36.09 billion yuan mus rau 45.90 billion yuan.
Tuam Tshoj txoj kev lag luam niam txiv thiab menyuam mos ua lag luam tau kwv yees tias yuav loj hlob ntawm qhov kev loj hlob txhua xyoo (CAGR) ntawm 5.8%. Ntawm cov khoom siv sab nraud, kev lag luam ua kom pom tseeb tus nqi hwm tus nqi muaj peev xwm los ntawm cov khoom tshwj xeeb thiab kev hloov kho dua tshiab. Los ntawm qhov kev xav tau, Tuam Tshoj ua pov thawj 8-9 lab tus poj niam nkag mus rau niam txiv ib xyoos ib zaug, nrog kev xav tau loj hlob los ntawm kev ua kom zoo rau niam txiv lub tswv yim thiab ua kom muaj kev noj qab haus huv.
Omni-channel kev koom ua ke tshwm sim raws li qhov tseem ceeb hauv kev niam txiv- kev loj hlob ntawm cov me nyuam mos. Cov platforms hauv online tau dhau los ua qhov tseem ceeb ntawm kev muag khoom, siv cov ntaub ntawv loj analytics los txhim kho kev ua haujlwm zoo los ntawm kev ua lag luam- cov tswv yim taw qhia. Lub caij no, lub khw muag khoom lub cev tseem ceeb heev, nrog kwv yees li 180,000 tus niam txiv- cov khw muag me nyuam mos thoob plaws hauv xyoo 2023, suav nrog 15,000 qhov chaw muag khoom hwm. Cov neeg ua lag luam tau hais ntxiv txog kev ua haujlwm hauv khw muag khoom kom tau raws li cov neeg siv khoom xav tau.
Cov khoom lag luam txuas ntxiv tsim kho tshiab thoob plaws cov xwm txheej siv, ua rau kev txhim kho ntse. Cov kev cia siab ntawm cov neeg siv khoom nyob rau ntawm peb qhov tseem ceeb ntawm kev tsim kho tshiab: kev sib txuas ntse (APP kev koom ua ke rau cov niam txiv ceeb toom), kev siv thev naus laus zis, thiab kev kho mob ntse. Txiav - cov khoom lag luam zoo li lub raj mis ntse nrog qhov ntsuas kub thiab tiv thaiv - colic tsim, nrog rau cov neeg tsav tsheb ntse uas muaj cov niam txiv tsis siv neeg- ua raws thiab cuam tshuam - muaj peev xwm zam, tau txais kev nyiam ntawm niam txiv. Kev ua lag luam yog npaj rau kev nruam ntej thiab kev hloov kho tshiab, xa cov khoom ntse dua thiab tus kheej raws li cov neeg siv khoom xav tau thiab kev nce qib thev naus laus zis.
