Hla Ib Xyoo Ntawm Kev Ntxuav! Qhov Kev Hloov Thib Ob Ntawm Ntiaj Teb Khaub Ncaws Tshuab yog pib los ntawm Suav Hom
Nyob rau hauv 2023, lub zog loj hlob ntawm Tuam Tshoj lub tshuab ntxhua khaub ncaws ua lag luam yog qhov zoo, thiab qhov ntsuas tau nce tsis tu ncua. Nws cia siab tias yuav txhim kho txuas ntxiv mus rau xyoo 2024, nrog lub nruas ntxuav, muaj peev xwm loj, thiab lub cev nyias nyias ua lag luam hotspots.
GfK tau tshaj tawm "2023 Washing Machine Market Summary & 2024 Trend Outlook" qhia, tsom mus rau cov kev hloov pauv hloov pauv thiab kev tsav tsheb tseem ceeb ntawm kev lag luam tshuab ntxhua khaub ncaws, thiab ua kev kwv yees rau lub xyoo no kev lag luam thiab cov khoom tsim tawm, muab kev siv rau cov lag luam kom tuav tau. kev lag luam tiam sis thiab npaj layout tsim nyog.
Cov ntsiab lus ntawm Kev Lag Luam Tshuab ntxhua khaub ncaws hauv 2023 thiab trend Outlook rau 2024
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Kev Tshawb Fawb Kev Lag Luam rau 2023 thiab Huab Cua rau 2024
Xyoo 2023, pawg tseem ceeb ntawm hluav taws xob dawb hauv Tuam Tshoj txoj kev lag luam tau ua tsis tu ncua. Raws li tag nrho cov ntaub ntawv ntawm GfK Zhongyikang, lub tshuab ntxhua khaub ncaws ua lag luam nyob rau hauv 2023 muaj ib tug tag nrho scale ntawm txog 41.63 lab units thiab 83.2 billion yuan, nrog rau cov khw muag khoom thiab kev muag khoom tau txais kev loj hlob ntawm 3.7% thiab 6.1% txhua xyoo; Ob txoj kab kev lag luam tau ua tiav ob qho tib si ntim thiab ntim kev loj hlob, nrog rau kev lag luam hauv online pab txhawb 27.74 lab units thiab 41.8 billion yuan hauv kev muag khoom, ua tau zoo tshaj kev lag luam offline; Nws cia siab tias xyoo 2024, kev lag luam tshuab ntxhua khaub ncaws yuav tswj tau me ntsis hauv ntim thiab teev, nrog rau tag nrho cov khw muag khoom thiab muag ntim ntawm ib ncig ntawm 42.13 lab units thiab 85.8 billion yuan, feem, nce 1.2% thiab 3.2% xyoo- nyob rau xyoo. Kev ua haujlwm hauv online yuav ua tau zoo dua li offline.
Saib ntawm cov kev sib txawv, GfK cov ntaub ntawv saib xyuas cov khw muag khoom qhia tau hais tias lub tshuab ntxhua khaub ncaws tau loj hlob sai tshaj plaws hauv kev lag luam e-lag luam, nrog rau kev loj hlob ntawm ib xyoos ntawm 116% hauv cov khw muag khoom muag; Los ntawm kev pom kev lag luam, cov khw muag khoom ntawm cov tshuab ntxhua khaub ncaws hauv T3 thiab T4 kev lag luam tau nce 9.9% thiab 12.0% xyoo-rau-xyoo, raws li, ua tau zoo tshaj T1 kev lag luam (-8.1 %) thiab T2 lag luam (-0.1%).
Tsav los ntawm kev lag luam hauv tsev, cov tshuab ziab khaub ncaws tau ntsib kev loj hlob loj hauv xyoo 2020 thiab 2021, nrog cov khw muag khoom muag thiab kev muag khoom ntau dua 100% xyoo-rau-xyoo. Txawm hais tias qhov kev loj hlob qeeb qeeb, qhov nce xyoo ntawm kev muag khoom tseem nyob ib puag ncig 30%. Hauv xyoo 2023, kev muag khoom muag thiab kev muag khoom tau nce mus txog 2.3 lab units thiab 13 billion yuan raws li kev loj hlob ntawm 30.3% thiab 26.6%. Nws cia siab tias qhov kev hloov pauv no yuav txuas ntxiv mus rau xyoo 2024, nrog kev nce me ntsis ntawm kev loj hlob ntawm ib lub xyoo.
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Txoj kev loj hlob ntawm kev lag luam tshuab ntxhua khaub ncaws
Nyob rau hauv cov nqe lus ntawm pawg, nyob rau hauv lub lag luam tshuab ntxhua khaub ncaws nyob rau hauv 2023, lub nruas ntxhua ib leeg ua tau zoo tshwj xeeb, nrog rau cov muag khoom muag nyob rau hauv lub dual kab kev lag luam nce los ntawm ntau tshaj 10% xyoo-rau-xyoo, thiab khw muag khoom muag accounting rau ntau tshaj 40%, ua lub hauv paus loj hlob cav ntawm lub tshuab ntxhua khaub ncaws ua lag luam. Kev lag luam loj ntawm kev ntxuav thiab ziab khaub ncaws kuj tseem muaj kev loj hlob zoo, nrog rau kev muag khoom muag thiab ntim tau nce 31% thiab 35% xyoo-rau-xyoo, raws li.
Los ntawm qhov kev xav ntawm tus nqi, kev loj hlob ntawm kev lag luam hauv online ntawm tus nqi ntawm 5K thiab saum toj no tau cuam tshuam, thaum qhov kev faib ua feem ntawm cov khw muag khoom tau poob qis, qhov kev poob qis hauv ib xyoos kuj tau mus txog ob tus lej; Tus nqi ntau yam qauv hauv kev ua lag luam offline tau nyob ruaj khov, tsuas yog txo qis me ntsis hauv cov khw muag khoom hauv tus nqi qis dua 2K. Qhov kev faib ua feem ntawm lwm cov nqi ntau thiab lawv cov kev hloov pauv xyoo dhau los piv rau xyoo tas los tsis tseem ceeb; Tus nqi ntau ntawm 3-4 K (xws li 3K) hauv kev ua lag luam online thiab 2-4K (nrog rau 2K) hauv kev lag luam offline muaj qhov kev loj hlob sai tshaj plaws rau xyoo.
Hais txog kev muaj peev xwm, tag nrho cov qauv ntawm kev txhim kho lub peev xwm hauv kev lag luam dual kab tseem tsis hloov pauv. Kev muag khoom feem ntawm 10-11KG (xws li 10KG) hauv kev lag luam dual kab tau nyob ruaj khov ntawm ntau dua 70% rau ob xyoos sib law liag (2022, 2023), thiab qhov kev faib ua feem ntawm txhua ntu muaj peev xwm siab dua 10KG hauv kev lag luam dual kab tau qhia txog kev nthuav dav ntxiv rau xyoo 2023. Hais txog kev loj hlob ntawm ib xyoos ib zaug, kev muag khoom hauv qhov muaj peev xwm ntawm 11-12KG (xws li 11KG thiab 12KG) muaj kev loj hlob sai tshaj plaws hauv kev lag luam ob kab.
Nws yog ib nqi sau cia hais tias nyob rau hauv lub 10KG kev ua lag luam, ultra-nyias cov khoom (lub cev thickness tsawg tshaj li los yog sib npaug zos rau 530mm) siv zog tseem ceeb. Kev ua lag luam online hauv 2023 ua piv txwv, kev muag khoom ntim ntawm 10KG ultra-nyias cov khoom tau mus txog 4.91 billion yuan, ib xyoos ib zaug nce ntawm 13%. Tus naj npawb ntawm 10KG ultra-nyias qauv nyob rau hauv kev ua lag luam kuj nce los ntawm 219 nyob rau hauv 2022 mus rau 259 nyob rau hauv 2023. Los ntawm kev faib ntawm cov nqi ranges, ultra-nyias 10KG khoom account rau ntau tshaj 50% ntawm lub online tag nrho nyob rau hauv ntau yam nqi ranges saum toj no 3K. , qhia kev ua tau zoo dua li cov khoom lag luam hauv tib lub peev xwm tab sis nrog lub cev tuab, qhia tias cov khoom siv ultra-nyias muaj peev xwm ua tau zoo dua.
Zoo ib yam li cov qauv ntawm cov tshuab ntxhua khaub ncaws, lub peev xwm ntawm cov tshuab ziab khaub ncaws kuj tseem ua rau nws cov kev tsiv teb tsaws nce siab. Xyoo 2023, qhov sib xyaw ua ke ntawm cov khoom lag luam muaj peev xwm siab dua 10KG (xws li 10KG) tau tshaj 80% hauv kev lag luam dual kab.
Nyob rau hauv cov nqe lus ntawm kev txhim kho cov khoom lag luam, kev lag luam hotspot tam sim no yog tias qhov ntsuas ntawm kev ntxuav thiab ziab cov tshuab ua lag luam yuav loj hlob sai, thiab cov lag luam hauv online yuav muaj ntau haiv neeg; Thib ob, nyob rau hauv qhov kev txhawb nqa ntawm kev hloov kho tas li, lub tshuab ntxhua khaub ncaws mini yog dov rau kev tu thiab tu; Qhov thib peb yog qhov tshwm sim ntawm kev sib koom ua ke ntawm cov khoom siv ntxhua khaub ncaws thiab tshuab ntxhua khaub ncaws hauv kev ua lag luam, uas yog haum rau kev noj qab haus huv ntawm cov tub ntxhais hluas cov neeg siv khoom uas muaj kev xav ntau rau kev sib koom ua ke, kev sib koom ua ke, thiab ntau yam khoom siv. Daim ntawv tshiab no tsim nyog tau txais kev saib xyuas tshwj xeeb los ntawm cov lag luam lag luam.
